THE NEW CUSTOMER JOURNEY WITH

INTENSIVE USE OF TECHNOLOGY


The main leaders in CX, Relationship and Digital Innovation, debating

the challenges and trends in the sector, offering the best experience in a

100% online format.

Save the dates:

August 5th, 12th, 19th and 24th


São Paulo, State of São Paulo, Brazil

DOWNLOAD THE OFFICIAL APP

Have all content available offline, interact with the other participants and keep up with everything!

CONFIRMED SPEAKERS

SMART CUSTOMER 2021 Award
Register your cases until June 11th .

Categories:

- AUTOMATION OF THE CLIENT'S EXPERIENCE

- DIGITAL COMMUNICATION

- ORGANIZATIONAL CULTURE

- CUSTOMER EXPERIENCE

- CUSTOMER EXPERIENCE MANAGEMENT

- RISK AND CRISIS MANAGEMENT

- RELATIONSHIP MARKETING

- INNOVATION IN RELATIONSHIP

- STARTUPS INCENTIVE PROJECTS

- DIGITAL RELATIONSHIP

- RELATIONSHIP WITH EMPLOYEES

- RELATIONSHIP, REGULATION AND GOVERNMENT

- SOCIAL RESPONSIBILITY AND DIVERSITY

- RESPECT FOR THE CUSTOMER

- TECHNOLOGY AND RELATIONSHIP MARKETING

- TRAINING

The new customer journey with intensive use of technology.

In today’s world, with technology 24 hours a day, being familiar with the innovations and trends is essential for having a critical view and making the right choices, especially in the corporate environment.

2021 brings new technological challenges for the society. Radical changes in our lives, intensification of digitalization in labor relations, changes in the financial market and changes in purchasing habits are motivators for new ways of structuring businesses.

Annually, SMART Customer presents the main trends in a single congress, now completely online.

In four days, you will dive into the themes that will guide the use of technology in 2021 and learn about the best customer experience practices presented by executives who are leading the greatest transformations in the relationship with consumers.

Congress: August, 05th, 12th and 19th - 9:00 am to 12:00 pm and 3:00 pm to 6:00 pm.

SMART Award: August, 24th - 8:00 pm to 10:00 pm

SCHEDULE

  • 8/5/2021

  • 8/12/2021

  • 8/19/2021

  • 8/24/2021

08:30

Abertura Plenária - pré-evento

09:00

ABERTURA - CONGRESSO

09:10

Painel: A NOVA JORNADA DO CLIENTE COM USO INTENSIVO DA TECNOLOGIA

ANA PAULA KAGUEYAMA, JUAN MANUEL GONZALEZ, BRUNO ESPIRITO SANTO

10:10

Painel: DESAFIOS NA GESTÃO DE PESSOAS NO HOME OFFICE

BIA NOBREGA, ALESSANDRA CASARO CARDOSO, LUÍS RICARDO FERREIRA

11:00

Painel: O CLIENTE NO CENTRO DOS NEGÓCIOS

SIMONE FETT, CRISTINA GUELERI

12:00

INTERVALO LIVRE

15:00

Painel: O VALOR DA CIÊNCIA, SAÚDE E TECNOLOGIA PARA O PACIENTE

NICOLAU CAMARGO, RENATO COSTA, ADRIA CÂNDIDO

16:05

Painel: INTELIGÊNCIA ARTIFICIAL IMPULSIONANDO O AUTOSSERVIÇO

JULIANA SANDANO, DENIS CALDEIRA, PRISCILA ABONDANZA

17:00

Painel: VIDA EM CASA: TECNOLOGIA E CONVENIÊNCIA PARA ACOLHER OS CLIENTES

ARNALDO BERTOLACCINI, ALECSANDRO CAVALCANTE, DANIELLE FRANCIS, RICARDO QUERINO

18:00

Encerramento - primeiro dia de congresso

SPEAKERS

SPONSOR THE MAIN ONLINE EVENT FOR CX, RELATIONSHIP AND DIGITAL INNOVATION

• Main leaders in Relationship and CX;

• Qualified and decision-making empowered audience;

• Engagement via APP and social media;

• Relationship rooms;

• Lead Generation;

• Over 90% excellent / great rating.

SPONSORS

Platinum

SPONSORS

Platinum

SPONSORS

Bronze Sponsorship

Merchandising

Promotion

  • Garrido Marketing
  • InovaFocus

Partner Media

  • Consumo em Pauta
  • Jornada do Cliente
    Portal Customer

SPONSORS

Platinum

    ABAC
    XXI PrêmioABT

Organised by

Contact smart@garridomarketing.com.br

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